M Swetha , Kandukuri Gowtham 3 3 (July - September) In todays kind of competitive business world keeping existing customers is often more costeffective than going out and grabbing totally new ones If an organization can notice churn earlier it can act first rather than sitting and waiting then reacting a bit late and in general customer satisfaction gets a stronger push In this project we build a machine learning system for customer churn prediction it flags customers who are more likely to leave a service by looking at their behaviour signals how they actually use the service demographic details and also account related information The whole workflow starts with data prepossessing where we clean up and reorganize the dataset then we do exploratory data analysis just to get a better feel for customer behaviour and uncover patterns that might otherwise remain kind of unnoticed After that several machine learning classification algorithms are trained and tested so we can choose the model that produces the most accurate and dependable churn forecasts For performance checking we rely on familiar evaluation metrics like accuracy precision recall F1score and ROCAUC which makes comparing results simpler and lowers the it just seems better bias To avoid that black box feeling during prediction the system also uses SHAP SHapley Additive exPlanations SHAP kind of helps interpret what each variable is contributing by showing how different features shift the churn outcome for each individual customer Copyright (c) World Journal of Pharmaceutical Seiences. All rights reserved 2026